Grover appoints three new executives

The rental commerce platform appoints Linda Rubin as COO while strengthening its B2B leadership team.

Berlin-based Unicorn Grover is appointing three new executives at once to set up its leadership structure for further growth. Linda Rubin is being promoted to chief operating officer (COO). In her new role, Rubin will manage Grover's day-to-day operations, while maintaining her current role as chief investment officer, overseeing all M&A and fundraising activities for the company.

In addition, Nicolas Cappiello will become chief B2B officer and Lisa Skowron Mota will become chief revenue B2B officer for the United States. Both have served in leadership roles for Linkedin for a number of years. "With Lisa and Nicolas, we have hired two sales experts who have successfully driven growth at Linkedin and will help us become number one in B2B as well," said Michael Cassau, founder and CEO of Grover.

Founded in 2015, the rental commerce platform offers game consoles, smartphones and drones for rent. "The rapid move toward a rental market for tech products is part of a major shift that is shaping our society," says Michael Cassau, founder and CEO of Grover. The way we use technology is changing right now, he adds.

Grover's customers return rented products to the company after use. Grover then refurbishes them and puts them back into circulation. Thus, the number of electronic waste should be reduced. In addition to Germany, the rental service is also available in the USA, Austria, the Netherlands and Spain.