gutefrage.net gets new owner

Holtzbrinck cedes the site gutefrage.net and the provider highfivve. The takeover is said to be already known to the German Federal Cartel Office.

Since 2006, people have been asking any question that pops into their heads on gutefrage.net. Now the well-known website is facing a change of ownership: Until now the Holtzbrinck publishing group was responsible, now the Nuremberg-based company united vertical media is to take over. Thus, the company buys itself 1.85 million active users who ask and answer questions on the website so far.

The Nuremberg-based platform operator united vertical media officially belongs to the Müller Medien holding company, which was once founded as a telephone directory publisher but has since built up a veritable platform empire, including sites such as entscheider.com, meister.de and speisekarte.de. 2000 employees has the group meanwhile and should grow with the acquisition now further.

In addition to gutefrage.net, highfivve, a provider of programmatic marketing, which is also based in Munich, is also to be acquired. Founded in 2019 by Holtzbrinck, it is based on the experience of the publisher, according to its own statements. The acquisition is said to have been reported to the German Federal Cartel Office, according to deutsche-startups