MARKT-PILOT receives €40 million Series A

The Esslingen-based startup secures 40 million euros in a Series A financing round led by Insight Partners. MARKT-PILOT positions itself in mechanical engineering with SaaS platform for market-oriented pricing of spare parts

Esslingen, April 23, 2024 - MARKT-PILOT, a start-up based in Esslingen, Germany, has successfully closed a Series A financing round. The company received an investment of 40 million euros, led by Insight Partners, a global investor in the software sector. The existing investor Capnamic also participated in this financing round. The Esslingen-based company plans to use the funds received to expand its business in both Europe and the USA and to consolidate its position on the market.

Business model

Since its foundation in 2020, MARKT-PILOT has specialized in supporting the mechanical engineering industry with its software solution PRICERADAR. This solution offers automated market research for market-oriented pricing of spare parts.

With its innovative software solutions, MARKT-PILOT offers machine and plant manufacturers around the world previously unimagined potential in terms of sales, margins and customer loyalty.

Jessie Sheff, Vice President at Insight Partners

The Vice President at Insight Partners, Jessie Sheff, will join the MARKT-PILOT Advisory Board. This underlines the investor's interest and support for the company and its products. Alex Morbe, CEO of MARKT-PILOT, points out that over 100 customers are already using the company's software solutions and have seen an average increase in sales of over 20%.

It is the ultimate vote of confidence in our performance and the future viability of our business model that one of the world's most visionary tech investors has placed its trust in us

Alex Morbe, CEO of MARKT-PILOT

Dr. Martin Ruth, CFO of MARKT-PILOT, also expressed his satisfaction with the successful conclusion of the financing round. He emphasized the importance of the investment for the further growth of the company and the opportunity to attract additional talent to the team.

The investors

Insight Partners is a global investor in the software sector with an extensive portfolio and a long track record of success. Insight Partners' participation in this financing round underlines MARKT-PILOT's potential in the engineering and software solutions market.

Capnamic, another investor in this round, is a leading early-stage venture capital investor with a focus on technology start-ups in German-speaking countries. Capnamic's participation demonstrates the investor's confidence in the potential of MARKT-PILOT and its team.