Nexoya comes to Germany

With a financing round behind it, the Swiss company registers a GmbH in Germany. From the summer, Nexoya wants to be able to serve German customers locally.

The Swiss start-up Nexoya raised 1.3 million euros at the beginning of the year. The founders Manuel Dietrich and Marco Hochstrasser want to use the money to expand in the European market. This also includes registering a GmbH in Germany as a subsidiary.

Nexoya operates a SaaS platform that has been optimizing marketing campaigns based on machine learning and artificial intelligence since 2018. The start-up wants to benefit from the fact that the coronavirus pandemic has increased the cost pressure on some companies so much that they are no longer outsourcing their digital marketing to agencies, but are instead managing it themselves. As a result, the need for solutions like Nexoya's is also increasing, the start-up calculates.

"In recent months, we have successfully launched our 'nexoya marketing analytics' product on the Swiss market. Now we are ready for the next steps. Thanks to the new investment, we can accelerate our expansion and quickly establish ourselves in the German market," says Manuel Dietrich, CEO and co-founder of Nexoya. The start-up currently employs 18 people in Zurich.