Nexoya comes to Germany

With a round of financing behind it, the Swiss company registers a GmbH in Germany. Starting in the summer, Nexoya wants to be able to serve German customers locally.

The Swiss start-up Nexoya was able to raise 1.3 million euros at the beginning of the year. The founders Manuel Dietrich and Marco Hochstrasser want to use the money to expand in the European market. This includes registering a GmbH in Germany as a subsidiary.

Nexoya operates a SaaS platform that optimizes marketing campaigns based on machine learning and artificial intelligence since 2018. The start-up wants to profit from the fact that due to the corona pandemic, the cost pressure of some companies has increased so much and they therefore no longer hand over their digital marketing to agencies, but handle it themselves. This also increases the need for solutions like Nexoya's, the start-up calculates.

"In recent months, we have successfully launched our product 'nexoya marketing Analytics' in the Swiss market. Now we are ready for the next steps. Thanks to the new investment, we can tackle the expansion faster and quickly establish ourselves in the German market," says Manuel Dietrich, CEO and co-founder of Nexoya. The start-up currently employs 18 people in Zurich.