Seed funding for NIU Nature

The bmh Beteiligungs-Managementgesellschaft Hessen has invested in a seed financing round in the healthcare startup NIU Nature, which is developing an app for natural medicine. The funds are intended to support NIU Nature in its upcoming market entry.

Wiesbaden, October 12, 2023 - bmh Beteiligungs-Managementgesellschaft Hessen mbH has participated in a seed financing round of NIU Nature GmbH, which also involves Fonds Hessen Kapital III (EFRE) GmbH. The Frankfurt-based healthcare startup is developing a mobile app that facilitates access to naturopathy and natural healing methods. The funds received will help NIU Nature prepare for its upcoming market entry this year and strengthen the team as well as marketing and sales.

The investment from bmh gives us the opportunity to further expand our marketing and sales activities for the upcoming market entry and to strengthen our position in the German market.

Chiara Thanner, Founder and Managing Director of NIU Nature

NIU Nature GmbH was founded in 2022 by Chiara Thanner, Kathy Wong and Jan Lüders. Their goal is to make natural healing methods accessible to a broad target group via a digital solution. The app gives users access to various offerings from the fields of naturopathy, Ayurveda and traditional Chinese medicine. These range from digital cures to an interactive health diary and virtual consultations with experts. The app is structured according to the freemium model, which includes a free basic offering as well as paid extensions.

Digital offerings in the field of natural medicine have not been widespread to date. NIU Nature aims to integrate traditional healing methods into modern healthcare. The company receives support from naturopaths, alternative practitioners and Ayurvedic clinics.

With NIU Nature, we have an innovative healthcare startup on board that takes user-friendly approaches to natural healing. We see potential in this business model and look forward to accompanying the team on its further growth path.

Stephan Groß, responsible Investment Manager of bmh

NIU Nature's team has expertise. Chiara Thanner and Kathy Wong have experience in the financial sector, including at Goldman Sachs. Jan Lueders, as CTO, is responsible for the technological development of the app. The five-member team plans to gradually expand the offering to include topics such as fertility and pregnancy support in the Female Health sector.

bmh Beteiligungs-Managementgesellschaft Hessen mbH is a subsidiary of Landesbank Hessen-Thüringen Girozentrale (Helaba) and was founded in 2001. It is actively involved in the economic development of the state of Hesse and currently manages six investment funds with a total invested investment volume of around 125 million euros. Since its foundation, bmh has invested in a total of more than 500 companies. The main areas of investment include the software & IT, life sciences, mechanical and plant engineering, industrial goods, professional services and e-commerce sectors.