Sellerx becomes a unicorn

16 months old, now the status of the unicorn follows: The start-up Sellerx has raised 500 million US dollars in its current financing round and is buying another Amazon retailer.

The Berlin-based company's success story continues: Sellerx announces that it has raised 500 million US dollars in debt and equity capital in its financing round. The money comes from Blackrock as well as investors Sofina from Belgium and Victory Park Capital from Chicago. Sellerx received 100 million euros just in August. The start-up describes itself as an aggregator of e-commerce shops - meaning: the Berliners collect small Amazon merchants among themselves, modelled on the US giant Thrasio.

With the financing round, the Berliners move up to their competitors Razor Group and Berlin Brands Group (BBG), both start-ups are already unicorns. BBG has raised a total of $1.3 billion.

To expand its portfolio, Sellerx also bought Amazon retailer KW-Commerce in the current round. Both parties are silent on a purchase amount. Founded in 2012, the company employs 450 people and turns over €100 million with 22,000 products. Sellerx, on the other hand, has a team of 300 employees and has existed since 2020, the smaller swallowing the larger in this case.

Founders Jens Wasel and Max Kronberg are going along for the ride and will join Sellerx's management team. The acquisition is "a groundbreaking addition to our growing portfolio," says Sellerx co-founder Malte Horeyseck. "KW-Commerce's well-established operational presence, including a 70-person sourcing team in Hong Kong and an international warehousing infrastructure, will help us create a resilient and flexible supply chain," Horeyseck said.

Horeyseck knows fellow Sellerx co-founder Philipp Triebel from their student days at Harvard. After that, Horeyseck built Dafiti, the Brazilian alternative to Zalando. Triebel worked for Goldman Sachs, among others.