So'use invests in Igetnow

The gastrotech wants to become the leading self-ordering provider in Germany, Austria and Switzerland with the strategic investment.

According to the start-up So'use, it has invested a high six-figure sum in Igetnow. Both start-ups are active in the self-ordering sector. With the acquisition, So'use aims to expand its customer base and jointly optimize the products it offers. From now on, both companies will run together under the So'use brand.

"We expect our investment in Igetnow to drive strong growth across all vertical markets," says Ben Wollscheid, CEO and founder of So'use. Wollscheid hopes to establish self-ordering as a core technology in the restaurant industry even faster. Self-ordering would encourage guests in the restaurant industry to order faster and more frequently.

With self-ordering, guests scan a barcode and are then shown the menu. Using their smartphones, guests can order and pay for food and drinks. According to So'use, this allows restaurateurs to increase their sales. The start-up, founded in 2018, says it already has 500 customers