3.5 million euros for Vegdog

Lars-Thorben Niggehoff Lars-Thorben Niggehoff | 11.11.2022

The dog food start-up can convince the Green Generation Fund, among others.

Dog food startup Vegdog has raised €3.5 million. The money comes from Green Generation Fund, Startup Family Office and existing investor Katjesgreenfood. First had German startups reported on the funding round.

Vegdog, founded in 2015 by Tessa Zaune-Figlar and Valerie Henssen, sells vegan dog food. In parallel to the funding round, the company is also currently seeking crowdfunding via Seedmatch.

"Thanks to its pioneering role in plant-based, sustainable pet food, Vegdog has clearly established itself as the leading DACH brand in its segment in recent years," Manon Sarah Littek of Green Generation Fund told Deutsche Startups. Vegdog now wants to expand its product range, tap into additional markets and optimize its sales channels.


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