3.5 million euros for Vegdog

The dog food start-up was able to convince the Green Generation Fund, among others.
News by Lars-Thorben Niggehoff Lars-Thorben Niggehoff · Stuttgart, 11. November 2022

The dog food start-up wins over the Green Generation Fund, among others.

The dog food start-up Vegdog has raised 3.5 million euros. The money comes from the Green Generation Fund, the Startup Family Office and existing investor Katjesgreenfood. At first German Startups first reported on the financing round.

Vegdog, founded in 2015 by Tessa Zaune-Figlar and Valerie Henssen, sells vegan dog food. Parallel to the financing round, the company is also currently seeking crowdfunding via Seedmatch.

"Thanks to its pioneering role in plant-based, sustainable pet food, Vegdog has clearly established itself as the leading DACH brand in its segment in recent years," Manon Sarah Littek from the Green Generation Fund told Deutsche Startups. Vegdog now wants to expand its product range, open up additional markets and optimize its sales channels.


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