Alice becomes vitamin and enters beta phase

Even before its market launch, the finance app Alice raised one million euros from renowned female investors, and now the start-up announces: As of now, it's called Vitamin and is launching into beta to be available to everyone - especially women - in October.

Today, everyone has the chance to invest quickly, digitally and easily, according to the promise. But only 13 percent of women in Germany do so. The finance app Alice, which is now entering its beta phase under the new name Vitamin, wants to change that. Around 100 female users are testing the offer, Vitamin will be available to all from the fourth quarter of 2021 and from the beginning of next year there will be the option of an investment function in the app in cooperation with a partner, founder Andrea Fernandez told Finance Forward.

Fernandez founded the start-up with Artyom Chelbayev at the beginning of the year, and back in March Vitamin raised more than one million euros from Cavalry Ventures and business angels such as Lea-Sophie Cramer, Verena Pausder and Jessica Holzbach while still under the name Alice.

For the official market launch, Vitamin offers the opportunity to take a test on the website to find out one's own investor personality and to learn more in courses on financial topics. In doing so, Vitamin aims to move away from the high-brow speak of the financial industry and explain in a simple and accessible way. "At Vitamin, we use our voice to guide, inspire and motivate," Fernandez says of the launch. The target audience is clearly women, and to that end, the company will also be working with influencers like Vreni Frost and Masha in the coming weeks.