Betterup expands management team

Angelika Elzahhar becomes new regional vice president to strengthen presence in Europe.

The start-up Betterup is expanding its management team. In the future, Angelika Elzahhar will support the company, founded in 2013, in its expansion as Regional Vice President. The new appointment is part of the startup's expansion, which aims to increase its presence in Europe in the future. The management team had already grown by 50 percent in the process, and that was in the past six months alone.

Most recently, Elzahhar served as Vice President International at Benify. In that role, she was responsible for expanding the global market and raising public awareness of the digitization and democratization of employee benefits in business.

Betterup is a mental health and coaching startup. The company aims to enable individual behavior change at scale and therefore works with AI technology and behavioral science. In addition to the U.S., its virtual coaching services are available in more than 70 countries.

As part of her new role at Betterup, Angelika Elzahhar and her sales team are to drive growth in the German-speaking and international markets. According to Elzahhar, the topic of mental health in the workplace is more topical than ever before. With Betterup, she wants to help the topic gain even greater visibility and break down the stigma associated with it.

Investors include Morningside Group, SV Angel, Freestyle Capital, Crosslink Capital, ICONIQ Growth, Lightspeed Venture Partners and Tenaya Capital.