Coachbetter receives USD 2.9 million in seed investment

SportTech startup Coachbetter has successfully secured USD 2.9 million in a seed investment round led by Brighteye Ventures and ZEN11Holding Family Office, with participation from prominent soccer personalities.

SportTech startup Coachbetter, which specializes in digitization in professional & amateur soccer, has successfully closed a USD 2.9 million seed investment round. The round is led by Brighteye Ventures and ZEN11Holding Family Office. Investors include John Gleasure, Executive Vice Chairman of DAZN Group, as well as soccer personalities such as former Bundesliga coach Uli Forte and 2018 World Cup winner Steven Nzonzi.

We are very pleased to have the support and trust of our new strategic partners as well as the strong commitment of our existing investors such as the Swiss Founders Fund (SFF) to further digitize soccer, especially in the amateur sector, and to grow as a company.

Patrick Patzig, Co-Founder and CEO of Coachbetter

Coachbetter aims to improve traditional communication, team management and coach education in soccer through modern technologies. The platform offers features such as training and matchday planning, player development with statistics, and video analysis. In addition, the app enables communication between coaches, players and parents.

The startup already supports soccer clubs in the U.S., U.K. and German-speaking countries, including clients such as Borussia Dortmund and the Austrian Football Association. The funds received from the funding round will be used for international growth and further development of the technology.

Coachbetter has managed to expand their customer base and network of strong partners in a very short period of time and the new funding round will help them expand into new markets.

Alex Spiro Latsis, Founding Partner at Brighteye

Coachbetter was founded in October 2018 by Patrick Patzig, Simon Arpagaus, Stefan Steuble and Thomas Grimm. The company currently employs 24 people in 8 countries. In 2021, Coachbetter closed a seed funding round of €1 million, with participation from Swiss Founders Fund (SFF) and TVC (The VentureCity), as well as other investors from the sports industry.

Brighteye Ventures is a leading European early-stage edtech venture capital fund with expertise in technology, education, media and VC. Coachbetter is committed to empowering soccer through innovative technology, optimizing the training and communication process.