The Geissens launch ice cream with start-up

The ice cream is part of the Pro Delight Food range: It is low in calories and high in protein.

When you hear the name "Die Geissens", you might also hear Carmen Geiss' long drawn-out "Robert". The family has now developed two ice cream flavors together with the start-up Pro Delight Food. "Grab our (G)EISSKALTEN BURNER", family man Robert Geiss announced the new product on Instagram. Pro Delight Food focuses on ice cream that is particularly low in calories and high in protein. The Berlin-based company has been selling its flavors in fitness studios since 2016 and then increasingly in retail stores and supermarkets in the DACH region.

The Seasalt Caramel and Creamy Chocolate flavors are part of the start-up's Callows brand, which was only launched in 2020. At that time, Stenzel handed over the management to Thomas Wagner, who got to know the Geissens personally. A long-term partnership with the Geissens as testimonials is planned, Stenzel told Gründerszene. The Geissens' varieties are easy to find in supermarkets, with all four family members pictured on the packaging: Robert and Carmen Geiss with their daughters Davina and Shania.

Pro Delight Food has raised a mid-six-figure sum in two rounds of financing; in addition to Stenzel, the founders are Kamylla Brandino and Lukas Zwiessele. The aim is to create an alternative to the high-sugar and high-calorie ice cream on the market.