Disney CEO wants to bring employees back to the office four days a week

Bob Iger wants to see most of the workforce back in the office from March 1st. The move is strict even for tech companies.

The pandemic is coming to an end and with it the end of the home office in some companies. At least if you look to the mouse company Disney in the USA. There, CEO Bob Iger, who returned in November, sent an email to his employees who were previously working in hybrid mode, in which he decreed four mandatory office days from March. This is reported by CNBC.

In the email, Iger justifies the move with the relevance of personal collaboration. "Creativity is the heart and soul of Disney," writes Iger in the email. In a creative business in particular, it is therefore very important to be physically close to each other in order to develop new ideas. Compared to many other large American companies, the move is strict. At Apple, for example, there are only three mandatory office days. In contrast, Elon Musk also prescribed five office days for employees at Twitter.

The new Disney CEO's move comes at a difficult time for the long-established company. The share price fell by 40 percent last year, valuing the group at around 174 billion dollars. Iger wants to restructure the Content & Distribution department in particular, but also rethink the entire organizational structure. The high costs of the company's own streaming service Disney+ and the lack of advertising revenue are causing problems for many traditional film and television companies. Iger's aim is to get the financial situation under control and find a suitable successor at the same time.