Exclusive: Event Inc. Group acquires two competitors

Fimenevents booking platform recovers from Corona pandemic and expands.

Event Inc. Group is acquiring German MICE (meetings, incentives, conferences, exhibits) provider Aloom and Dutch event location and conference hotel portal Ispiratie Op Locatie. Both brands will remain, but the technical platforms will be merged, according to the company. Through Inspiratie Op Locatie, Event Inc. Group expects to expand rapidly in the Netherlands, and through Aloom, to expand its customer base to include more Dax companies.

According to the event group, the consolidations are a "flight forward" after the MICE industry was hit hard by measures taken against the Corona pandemic. Last year, for example, the company, which was founded in 2014, already acquired "smart and more," an agency for event concepts.

The company also aims to change the "fragmented and analog" corporate events market in Europe through the acquisitions. "We are stepping up to digitize the event industry in Europe," says Paul Philipp Hermann, CEO at Event Inc. Group. "For that to succeed, we need to consolidate at the same time that corporate clients are still too dependent on different platforms and isolated solutions for digital booking."