Fifa cooperates with Kinexon

Tom Schmidtgen Tom Schmidtgen | 06.05.2021

The football association relies on the technology of the German start-up. Kinexon measures the movement data of players.

Football governing body Fifa and Munich-based start-up Kinexon have declared a collaboration in the field of live player tracking. "Working with industry pioneers who have already demonstrated their expertise in pioneering product innovation is key for us," said Nicolas Evans, Head of Football Research & Standards at FIFA. "As one of those companies, KINEXON will create an even better quality of experience for everyone involved in football - players, clubs, leagues, associations and fans." The data will be made available in real time so that coaches, for example, can make decisions based on data even during the game. Together, Fifa and Kinexon want to find new standards for live data.

Kinexon offers real-time localization to its customers, primarily in sports for player and ball tracking and tactics analysis. Kinexon works with ultra-wideband technology. Its customers include more than 400 sports clubs and sports associations, including FC Bayern Munich and the German Handball League. BMW, Continental and Zalando also work with the start-up's product.

"We are convinced that live player tracking will fundamentally change the presentation and perception of sports around the world," says Oliver Trinchera, co-founder of Kinexon. "Our technology benefits players, clubs and fans alike by bringing a new dimension of engagement and experience to the entire football community." Kinexon also plans to work with Fifa to develop new applications for football. The cooperation runs within the framework of the "Fifa Preferred Provider" initiative.


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