Finanzen.net launches its own neobroker on the market

The portal is actually known for its information about the world of finance, but for quite some time now, it has been expanding its offering. It operates its own stock exchange, a robo-advisor and, most recently, its own neobroker: Finanzen.net Zero.

At the end of March, the Finanzen.net portal bought the start-up Gratisbroker, and now the neobroker's offering is integrated into Finanzen.net and can be found as its own app. Under the name Finanzen.net Zero, users can trade stocks, there are ETF savings plans and crypto trading.

The connection to the Finanzen.net brand, which claims to have six million monthly users, should provide a good entry into the neobroker market, where competitors such as Trade Republic and Scalable Capital are vying for customers: "We want to be among the top three in Germany," Jens Ohr tells Finance Forward. He co-founded the portal with Peter Schille in 2000. In 2010, the Axel Springer publishing house took over the service. Since 2019, Finanzen.net has launched its own robo-advisor, and also since 2019 it has been operating its own stock exchange under the name BSDEX with the Stuttgart Stock Exchange and Axel Springer Verlag.

Finanzen.net took over all employees when it bought Gratisbroker, including the three founders Malte Rubruck, Philipp Röben and Stefan Mross. Since then, they have dedicated themselves to the further development of their Gratisbroker offering at Finanzen.net, and they received support from Schille and Ohr. The two replaced Maximilian von Richthofen as CEO of Finanzen.net on April 1, 2021. Today, Schille and Ohr are partners in the company and also oversee the Finanzen.net Zero offering.