Midnightdeal launches in Germany

After initial tests in southern Germany, the Viennese start-up is now opening an office in Munich.

After initial successes in Austria, the Viennese start-up Midnightdeal now wants to conquer the German market. Founded in 2017, the company has now opened a branch in Munich, and is looking to gradually expand its team in Germany.

Midnightdeal offers hotel rooms at the desired price via its booking platform. Customers have the option to strike at an instant price, or to submit their desired price as a bid. As in an auction, the best bids at midnight are then accepted. The booking prices are secret - only the booker and the hotel itself know. The start-up promises that customers could save up to 35 percent on average compared to conventional online portals.

In this way, Midnightdeal says it was able to fill thousands of hotel rooms in Austria within a short time after the first Corona lockdown in spring 2020. "We had an increase in sales of about 80 percent in 2020," says Lukas Zirker, founder and CEO of Midnightdeal. Last year, the start-up secured a six-figure seed investment.