Sparkasse Düsseldorf relies on AR

There are enough digital banks, but how do established banks actually digitize themselves? Stadtsparkasse Düsseldorf is showing the way and is working with the start-up Getbaff to bring its customers closer to its services via augmented reality.

Medium-sized companies, established firms and traditional companies - they all have to make the leap into digitality and are trying out new concepts. The Stadtsparkasse Düsseldorf relies on augmented reality to enable customers to experience analogue spaces digitally in an app. The start-up Getbaff is responsible for the realisation of the app, the integration of videos and information. Founded in 2018 by Hendrik Gottschalk and Jan Owiesniak, the start-up now has customers such as Vodafone, Tetra Pak and Procter & Gamble.

"We are very happy about the cooperation with Stadtsparkasse Düsseldorf and want to show business customers that they can address the respective target group very easily and directly with the diverse possibilities of our getbaff app," says Gottschalk about the new cooperation. There are three different packages for Sparkasse customers that can be accessed via the app.

"Through our cooperation with getbaff, we provide access to the latest technologies and support the path to digitalization," says the CEO of Stadtsparkasse Düsseldorf Karin-Brigitte Göbel. In addition, the savings bank can target its customers more specifically by evaluating the data sets.