Vytal cooperates with Chefs Culinar

From 2023, reusability is to become mandatory. Vytal has already built a digital reusable platform and wants to add even more partner companies through the partnership with Chefs Culinar.

Start-up Vytal and wholesale supplier Chefs Culinar have agreed on a strategic partnership. By the end of the year, the companies aim to expand the startup's digital reusable platform to 20,000 partner businesses in Germany, Austria, the Netherlands and Denmark. Currently, 2350 restaurants, company caterers, supermarkets and businesses use Vytal's reusable containers, including Vapiano, Hans im Glück and Dominos.

The Cologne-based startup has been in existence since 2019 and offers reusable containers in various sizes and designs. Among other things, the range includes bowls, coffee cups, sushi packaging, burger boxes and pizza packaging. Partner businesses can pack food in the containers for their customers. Each container has a QR code that connects to the Vytal app on customers' phones. They can borrow the trays free of charge for two weeks and then return them to participating businesses. This creates a reusable system, as is to become mandatory for all caterers from 2023.

Chefs Culinar became aware of the start-up at the Internorga industry meeting in Hamburg. There, Vytal was nominated for the Internorga Future Award. Vytal will be allowed to exhibit its reusable containers and vending machines at the Chefs Culinar trade fair in Neumünster, which starts today, and the upcoming trade fair in Ulm. "CHEFS CULINAR, as a leading supplier to the food service industry and with its 90-year history, is the ideal partner for us to bring our all-round, worry-free reusable solution even more strongly to the catering, company catering and hotel sectors," says Vytal co-founder and managing director Sven Witthöft.