Webgears acquires Sparheld International

Two major providers of discount offers on the Internet have joined forces: Webgears Group has acquired the Berlin-based company Sparheld International.

With the purchase of Sparheld International, the Webgears Group has secured another industry player that operates voucher portals in five countries. Sparheld International is particularly active in France as well as Germany. Webgears is particularly keen on its activities in the neighboring country, as CEO Christoph von Bülow explains: "The acquisition allows us to grow, develop further in our target markets and penetrate further into the French market."

Sparheld International founder and CEO Henning Kruthaup believes Webgears will benefit from the German brand: "Our experience and creativity will help Webgears reach even more consumers with even more savings offers and extend their services to their partners. We can look forward to great growth and exciting developments in the coming years." He said he is pleased that Webgears can capitalize on the brand his team has built.

Alexander Bitsche, founder and CEO of Webgears, also believes that his company will leap forward as a result of the purchase. The brands would harmonise well: "We are strategically on the same page, which will soon benefit not only our partners but also countless online shoppers."

Austria-based Webgears Group has around 300,000 daily users. Since 2010, the platform has offered online shoppers to search for savings offers. The company cooperates with media companies such as Welt, Bild, The Sun, Cnet and Glamour UK. Webgears already operates an office in Berlin. With the purchase of Sparheld International, the company has an even stronger presence in the German capital.