Ammonite receives £250,000 for financial advisory technology

Ammonite receives £250,000 investment to help financial advisers deliver digital advice services and meet the needs of modern investors.

London- Industrial Thought Ltd, a group of companies focused on the advancement of wealth management, has announced a £250,000 investment in Ammonite, a company developing hybrid financial advice technology. This funding comes at a time when the financial services industry is facing economic challenges while increasingly adopting digital solutions to meet clients' needs. This investment will allow Ammonite to accelerate its development work and help other advisory firms expand their client base.

Today's investors expect full digital or hybrid interaction.

Rob Harradine, co-founder of Ammonite

Rob Harradine, co-founder of Ammonite, said: "Today's investors expect full digital or hybrid interaction. We understand the challenges of the industry and investors, having worked as financial advisors ourselves. By leveraging technology, we want to make it easier for financial advisors to provide efficient services and deliver a superior experience to their clients at scale. The strategic investment from Industrial Thought is an important step as we share a common vision to drive digital transformation in the financial services industry."

Ammonite develops software that enables financial advisors to interact with clients over the internet. This enables broader customer reach, higher conversion rates and improved operational efficiency. The company uses artificial intelligence and machine learning to provide financial advisors with tools to economically serve a larger group of next-generation investors. Clients can use pre-built solutions or customize their own ways of interacting with clients and advisors.

A recent study by Deloitte shows that 40% of clients now consider digital access to be more important to their decision-making. Furthermore, three quarters of wealth management firms believe that the main channel for client interaction will be digital within two years.

Our industry needs to put clients' needs first by enabling fully personalized digital client interaction throughout the process.

Nuno Godinho, Group CEO of Industrial Thought Ltd

Nuno Godinho, Group CEO of Industrial Thought Ltd, emphasized: "We are committed to advancing wealth and asset management by supporting innovative companies that share our mission to promote a socially responsible and sustainable economy. Our industry must put clients' needs first by enabling fully personalized digital client interaction throughout the process. Therefore, it is the right time to invest in start-ups like Ammonite that are driving this change. Ammonite offers a solution that enables the industry to create connected wealth journeys for different investment strategies."

Industrial Thought takes a comprehensive approach to creating an ecosystem that serves both investors and wealth and asset management professionals. In this environment, stakeholders can view customized information, compare options and select high-quality products, such as Ammonite's software, at every stage of their investment journey.