Berlin Brands Group takes over Orange Brands

The founders are going along and will now operate their business under the umbrella of the Group.

Orange Brands, founded in 2020, has been taken over. The Berlin Brands Group (BBG) has acquired the company and the founders will continue to operate Orange Brands under the umbrella of the group. The e-commerce company BBG recently raised 700 million US dollars. The Berlin-based company sells 34 brands in the direct-to-consumer (DTC) segment under its name, 20 of which have been added through acquisitions since December 2020. Orange Brands is active in the same segment, and the start-up's own acquisition efforts will continue under the leadership of Berlin Brands Group.

"With the strength and international positioning of the BBG platform and the M&A approach of Orange Brands, we can offer successful founders an additional exit option," explains Marvin Amberg, who founded Orange Brands together with Charles von Abercron. He is also looking forward to working under the umbrella of the Berlin Brands Group: "We bring expertise in product groups and categories that were not previously in BBG's portfolio but are characterized by strong growth prospects." In contrast to BBG, Orange Brands retains existing teams for acquisitions and continues to develop the brands with them.

Before founding Orange Brands in April 2020, von Abercron was best known for his successful exit from Glossybox, which went to The Hut Group in 2017. Amberg originally comes from the banking sector and worked at Merrill Lynch for a long time before founding or managing various companies.

"With the two founders of Orange Brands, we have been able to gain special expertise for our M&A activities," says BBG co-founder Dominik Brichta, who also appreciates the new additions. "Charles and Marvin bring a great network and contacts to founders who are interested in selling their company." His company BBG recently became Europe's youngest unicorn thanks to its latest financing round.