Charles raises $20 million
Janina Gerhardt
| 20.07.2022
The start-up wants to turn WhatsApp into a new e-commerce channel and sell products via chat.
Charles receives $20 million in its Series A funding round. Salesforce Ventures leads the round. Existing investors Accel and HV Capital also participate again.
Charles is an all-in-one operating system that integrates all the features familiar from e-commerce into chat apps. Artjem Weissbeck, the former founder and CEO of the Kapten & Son brand co-founded the startup with former McKinsey e-commerce lead Andreas Tussing in 2020. They want to enable companies to sell products in a personalized way, send newsletters and answer customer inquiries via chat. The company claims to already have 100 customers, some of whom generate ten to forty percent of their sales via chat.
"Big messaging apps like WhatsApp have proven in Latin America and Asia that selling products, marketing and customer service can be combined in a single place," says Weissbeck. The founders now want to establish that in Germany as well.
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