Charles raises $20 million
The start-up wants to turn WhatsApp into a new e-commerce channel and sell products via chat.
Charles receives 20 million US dollars in its Series A financing round. Salesforce Ventures leads the round. The existing investors Accel and HV Capital are also participating again.
Charles is an all-in-one operating system that integrates all the functions known from e-commerce into chat apps. Artjem Weissbeck, the former founder and CEO of the Kapten & Son brand, founded the start-up together with former McKinsey e-commerce lead Andreas Tussing in 2020. They want to enable companies to sell products in a personalized way, send newsletters and answer customer queries via chat. The company claims to already have 100 customers, some of whom generate ten to forty percent of their sales via chat.
"Large messaging apps such as WhatsApp have proven in Latin America and Asia that product sales, marketing and customer service can be combined in a single place," says Weissbeck. The founders now want to establish this in Germany too.
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