Exit at Monavinci

Monavinci has been supporting artists from developing countries since 2018. Now the founder has sold the Berlin-based start-up to K&L Wall Art.

Founded in 2018, the art-tech start-up Monavinci has been sold: K&L Wall Art, a home decor company, has acquired the Berlin-based company. "Personalized art, as offered by Monavinci, is a great idea and complements Wall Art's offering. Therefore, we didn't have to think twice about investing," says managing director Nico Schneider-Lohrentz. "We will try to develop Monavinci with our ideas in the best possible way."

The start-up offers personalized drawings that customers commission and that are realized by artists exclusively in developing countries. Founder Hassan Elammar is an artist himself. "Monavinci was and remains a project of the heart. We have given many talented artists in developing countries the opportunity to make a very good living from their art. Their hobby has become their profession, and this has often been a dream come true for them and their families," explains Elammar.

Elammar is pleased about the future of his company: "I am therefore very happy that we have a strong buyer in K&L Wall Art, who shares our vision and will continue to develop Monavinci." The start-up's investors included Rebuy founder Marcus Börner and Around Home founder Robin Behlau.