Facebook apparently buys Presize

The US group is likely to acquire 100 percent of the shares in the digital size consultant for online stores.

Meta, the parent company of Facebook, is acquiring the Munich-based start-up Presize, according to Gründerszene reports, citing an entry in the commercial register. According to the entry, the US company has acquired 100 percent of the digital sizing consultant. The purchase price has not been disclosed.

The start-up became known in 2020 through its appearance on Die Höhle der Löwen. Back then, Carsten Maschmeyer invested 650,000 euros in the company and secured a 15% stake. The start-up is now being sold in full to Facebook parent company Meta. According to Gründerszene, the Presize brand will disappear and become part of the Meta Group. Of the 50 employees, mainly the developers are to be taken over.

Presize founders Awais Shafique, Leon Szeli and Tomislav Tomov developed an online tool in 2019 that specializes in calculating clothing sizes. Customers can use short videos of themselves and questions about their body shape to determine their perfect size. The tool can be integrated directly into online stores. According to Presize, the technology enables online stores to generate ten percent more net sales and reduce the number of returns.