MarketLeap secures 8 million dollars

With a new financing round led by Smedvig Ventures, MarketLeap aims to expand its marketplace technology and grow its team.

Luxembourg, February 12, 2025 - Startup MarketLeap has raised USD 8 million in a Series A funding round. The round was led by Smedvig Ventures, with participation from Expon Capital, Motier Ventures and several business angels, including former executives from Amazon, SoftBank and Unilever. MarketLeap intends to use the fresh capital to expand the AI-supported automation of the platform, drive expansion in the USA and expand the team.

Marketplaces as growth drivers for D2C brands

The global e-commerce market is growing rapidly and is estimated to be worth 8 trillion US dollars by 2027. Despite this development, many direct-to-consumer (D2C) brands face challenges: limited resources, complex marketplace structures and high scaling hurdles make international sales difficult. MarketLeap offers an AI-powered software solution that automates sales processes and efficiently manages marketplace operations. Customers include Edible Health, Bidetlity and Hydro2go.

Marketplaces are becoming increasingly important for D2C brands, but market entry and scaling remain complex. MarketLeap offers an innovative solution to overcome these challenges through automation.

Joe Knowles, Partner at Smedvig Ventures

Platform for optimizing marketplace operations

MarketLeap combines inventory management, price optimization, compliance solutions and marketplace integration in one central platform. Through automation and data-driven analytics, D2C brands maximize their reach and enter new markets faster.

MarketLeap was founded in 2022 by Mamoun Benkirane and Mekki Mouaddeb. Both previously gained experience at Amazon and Jumia and recognized the need for a solution that makes global marketplace selling easier for brands

Growth and expansion

MarketLeap has accelerated its growth since the last financing round: Customer growth of 340% year-on-year. Team growth to 13 employees, with plans to add eight new team members and open new offices in Madrid and New York.

With the new financing, MarketLeap intends to drive expansion in the USA in particular and facilitate access to the European market for American brands. With a total of USD 10.7 million in investments (including the current round), MarketLeap plans to further expand its position as the leading platform for AI-powered D2C scaling.