Matthias von der Heyde strengthens management at Auxmoney

The ex-Barclays manager will support the digital lending platform's management team as Chief Growth Officer.

Matthias von der Heyde has been appointed Chief Growth Officer at Auxmoney. In the newly created position, he will be responsible for the brand, customer lifecycle and marketing of the digital lending platform. This expands Auxmoney's existing management team of CEO Raffael Johnen, COO Arie Wilder and CFO Daniel Drummer.

"Compared to other industries, the digitalization of the lending industry is only in its infancy and offers enormous potential for growth," says von der Heyde, explaining his interest in the industry. "As a technology leader with a strong brand, Auxmoney brings the best prerequisites to help shape the future of this industry with further innovations and offerings."

Prior to his current position at Auxmoney, von der Heyde held leadership positions at Check24, Aboutyou and Unilever. Most recently, he was Chief Marketing and Sales Officer at Barclays Consumer Bank Europe, responsible for new customer acquisition, existing customer management, sales channels and online banking.