Pre-seed financing for correctly fitting bras

The Münster-based start-up Brajuu receives money from business angels. The company wants to sell perfectly fitting bras.

The start-up Brajuu has secured pre-seed financing. The money comes from various investors who are participating in the Münster-based start-up as business angels. The money is to be invested in the expansion of the technology and growth. Brajuu was founded as a company following the investment. Former management consultant Melanie Wagenfort and IT manager Marco Preuß have been appointed Managing Director and Managing Director.

Brajuu offers a "FitQuiz" on its website. This allows users to find the right bra with just a few questions. The start-up works together with partner stores to which they refer customers. In the future, swimwear will also be offered. "Our data-driven technology is setting new standards here: we are digitizing bra advice from specialist stores and combining it with the huge product range and convenient shopping experience from the online world," says founder Melanie Wagenfort. The two problems they want to solve with Brajuu: 80 percent of all women wear ill-fitting bras and the return rate in online bra retail is 75 percent.