PSD Bank Braunschweig relies on financial education app from Finstep

GenZ as a service. How PSD Bank Braunschweig wants to strengthen financial literacy with an app.

Braunschweig/Hamburg, March 27, 2025 - PSD Bank Braunschweig and Finstep have developed a tailor-made financial education app. It is based on Finstep's white-label solution and combines regional banking expertise with digital innovation. The aim is to impart practical financial knowledge to young people and establish financial education as an integral part of modern business models.

Tailor-made financial education for the region

Finstep offers a platform that is specially tailored to the needs of regional banks. The app was customized for PSD Bank Braunschweig to reflect its cooperative values and regional characteristics.

Our solution enables banks to provide their own financial education app without any major technical effort.

Christian Binder, CEO of Finstep

The concept seems particularly exciting because financial knowledge has been increasingly disseminated by finfluencers via social media in recent years. The two channels Finanztip and Finanzfluss, among others, are very well known among the target group of adolescents. As a bank, it is only logical to want to influence the relevant generation again with our own app.

We were able to combine our tradition with an innovative digital solution and thus enable an authentic dialog with Generation Z and Alpha

Carsten Graf, Spokesman of the Executive Board of PSD Bank Braunschweig

The app is aimed at teenagers and young adults aged 14 to 20.

Digital learning platform with interactive elements

The app conveys financial knowledge through quizzes, videos, interactive modules and gamification elements. In addition to general financial education content, specific topics have been integrated in collaboration with PSD Bank Braunschweig, including

• Cooperative membership and its benefits
• PSD Bank Braunschweig's sustainable commitment
• The bank as a potential employer

This individual content makes the platform an important tool for financial education in the region.

Innovative partnership for sustainable financial education

"As a regionally anchored direct bank, we rely on digital solutions that complement our personal advice on site. The Finstep app helps us to make our values accessible to the next generation," Graf continues. "It creates the basis for a financially competent and self-confident generation."

With this collaboration, PSD Bank Braunschweig and Finstep are demonstrating that financial education is an essential part of modern banking services. The project combines regional roots with innovative technology to create sustainable added value for society.