SaaS start-up Lisa closes seed round

The e-commerce company offers a platform for live shopping events. The money comes from the Techvision Fund, among others.
News by Lars-Thorben Niggehoff Lars-Thorben Niggehoff · Stuttgart, 17. August 2022

The e-commerce company offers a platform for live shopping events. The money comes from the Techvision Fund, among others.

The SaaS start-up Lisa has received 2.7 million euros in a seed financing round. The Techvision Fund led the round, with other investors including British venture capitalist Venrex and Georgie Smallwood (Head of Product at Tier Mobility).

The Düsseldorf-based start-up was founded in 2018 by Sophie and Philippe Frères. They have developed a software platform on which companies can set up live and social shopping offers. Previous customers include the Marks & Spencer retail chain, the US section of cosmetics manufacturer Avon and L'Oreal.

Lisa intends to use the capital it has now raised to expand internationally and, in its own words, become a "one-stop store" for social shopping. "Seamless, cross-platform experiences are simply expected by users," explained Lisa CEO Sophie Frères: "This funding enables us to tackle this problem holistically by rapidly scaling our headless solutions and our social commerce cloud."


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