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Snoop Dogg invests in cannabis startup Cansativa

Janina Gerhardt | 17.02.2022

Snoop Dogg invests in cannabis startup Cansativa — Die Brüder Benedikt und Jakob Sons haben das Start-up 2017 gemeinsam mit ihrem Vater Hermann Sons gegründet. (Foto: Cansativa)

The US rapper invests 13 million euros in the Hessian start-up together with Argonautic Ventures and Alluti.

In a €13 million financing round, US rapper Snoop Dogg joins Casa Verde Capital to invest in Hessian start-up Cansativa. Argonautic Ventures and Munich-based family office Alluti are also investing in the cannabis start-up. The young company is now preparing for the likely upcoming legalization of cannabis. "Germany is the biggest growth market for cannabis. Our role will be to provide easy and safe access for everyone, because legalization must not become an elite project," says Benedikt Sons, founder and CEO.

Brothers Jakob and Benedikt Sons founded the start-up in 2017 together with their father Hermann Sons. In addition to cannabis flowers and medical cannabis, the young company also sells accessories in pharmacies throughout Germany. In addition, Cansativa offers other companies a platform for the distribution of cannabis as well as logistics and packaging services. With the new capital, the start-up intends to further expand its platform and add pleasure cannabis to its offering.

Benedikt Sons Cansativa Finanzierungsrunde Snoop Dogg

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Startup 2017 Mörfelden-Walldorf Cansativa One-stop shop of medical cannabis as a medicine.

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