Snoop Dogg invests in cannabis startup Cansativa
The US rapper invests 13 million euros in the Hessian start-up together with Argonautic Ventures and Alluti.
As part of a 13 million euro financing round, the US rapper Snoop Dogg is investing in the Hessian start-up Cansativa together with Casa Verde Capital. Argonautic Ventures and the Munich-based family office Alluti are also investing in the cannabis start-up. The young company is now preparing for the imminent legalization of cannabis. "Germany is the largest growth market for cannabis. Our role will be to provide easy and safe access for everyone, because legalization must not become an elite project," says Benedikt Sons, founder and CEO.
Brothers Jakob and Benedikt Sons founded the start-up in 2017 together with their father Hermann Sons. In addition to cannabis flowers and medicinal cannabis, the young company also sells accessories in pharmacies throughout Germany. Cansativa also offers other companies a platform for the distribution of cannabis as well as logistics and packaging services. The start-up intends to use the new capital to further expand its platform and add recreational cannabis to its range.
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