Vivid Money has 100,000 customers

Lars-Thorben Niggehoff Lars-Thorben Niggehoff | 19.02.2021

Neobank was only founded in June last year. The founders have further growth plans.

Fintech Vivid Money has been growing rapidly. As co-founder Alexander Emeshev reported in an interview with t3n reports, it had already reached 100,000 customers about eight months after its founding. Thus, Vivid reached this target mark faster than many other new banks, even N26 needed about a year to gain 100,000 customers.

Vivid had been aggressively courting new customers, in part with the help of cashback strategies. "The superdeals and cashbacks are only responsible for the rapid customer growth to a limited extent, maybe 15 percent," Emeshev told t3n in this regard.

Vivid Money offers customers the ability to create 15 different sub-accounts with different IBANs through one account. It also allows accounts to be held in 40 different currencies. Both are unique selling points in the competitive neo-banking market. In the medium term, Vivid now also wants to enable money investment, and it also plans to make cryptocurrencies available to its customers later this year, Emeshev said.


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