Donatus Albrecht invests in advertising signs

The start-up wants to digitize the advertising market. The money from Donatus Albrecht is intended to help win new customers.

The B2B start-up Werbezeichen gains a big name as an investor. The CIO of the Aurelius Group has acquired a stake in the Munich-based start-up. The parties have agreed not to disclose the amount of the investment or the valuation.

Werbezeichen was founded in 2017 and offers branded advertising materials such as pens and mugs. The start-up also advises companies. More than 1,200 customers use the service, including brands such as Flixbus and Moët. "The advertising media market in Europe is still barely digitized and is very attractive with a volume of around 12.5 billion euros," said Donatus Albrecht. "With its digital ordering process and scalable processes, Werbezeichen is ideally equipped for strong growth."

The company needs the money for further growth. It will be used to expand the platform. More money will also be invested in marketing to acquire new customers. "This financing not only gives us more flexibility in planning and implementing our growth strategies, but Donatus can also support us with valuable experience and strategically important contacts," says CEO Florian Ganss.