Charles receives 6.4 million euros

Artjem Weissbeck is co-founder of Kapten and Son and Andreas Tussing is a former McKinsey consultant. The two have now raised 6.4 million euros in a seed financing round.

Conversational commerce is the area that the start-up Charles is also focusing on: Companies are to advise their customers via messengers such as Whatsapp and then order and pay for their products. In Asia, almost everything is already being ordered using this technology, but the service is still being developed in Germany. The Berlin-based start-up Charles, founded in 2020, offers such software and has now raised 6.4 million euros in a seed financing round. Investors are Accel and HV Capital.

"Our vision is to make retail more human again by combining chat and purchase," says co-founder Artjem Weissbeck. "We offer companies a completely new sales channel with which they can offer real personalization for their customers." Andreas Tussing adds: "Several of our customers already generate more than 25% of their sales via WhatsApp."

Investor Accel also sees the area of conversational commerce as having a promising future: "It's a huge trend that will completely change the way brands interact with their customers and pave the way for new, disruptive tools," says Luca Bocchio from Accel London. They see great potential in Charles: "Artjem and Andreas are ambitious, driven entrepreneurs who have recognized a big problem through their own experience. They have a clear understanding of the product they need to build and a vision of what they want to be."