Conversion Maker lands four million euros

The company plans to use the money to further develop its software and double the number of employees.

Offenburg-based start-up Conversion Maker has received an investment of four million euros from Christian Funk Holding, which is also based in the city in Baden-Württemberg. The company has developed AI-based software designed to help with the simple creation and optimization of marketing texts. The program was only launched in February. It uses artificial intelligence to develop a product text, an email or a social media post from just a few keywords.

Conversion Maker wants to use the money to further develop its text optimization program and expand the platform into new areas. To this end, the start-up wants to double the number of employees from the current 20 to 40 within the next twelve months and move into a new company headquarters.

The software is just the beginning. Conversion Maker is planning an entire suite. "Text optimization was just the first step for us. Next, we are planning a module that uses AI to improve image selection on websites in order to optimize the conversion rate. We are already conducting initial studies for this," says founder and CEO Michael Witzenleiter. "We also see potential in data analysis - we want to develop a solution that automatically identifies weak points in online stores." "We are investing in Conversion Maker because we believe that the software can offer significant added value for our direct marketing as well as that of any other company," says Christian Funk, Managing Director of Christian Funk Holding.

Witzenleiter founded Conversion Maker in 2020. The start-up aims to use technology to make the process of conversion rate optimization more accessible. To achieve this, the company is relying on increasingly automated tools that can also be used by users without prior knowledge.