The pink gloves are history

Lisa Marie Münster Lisa Marie Münster | 20.04.2021

Just a few days ago they closed a successful deal, then a social media shitstorm ensued. Now the start-up Pinky Gloves has announced that it is ceasing production and going out of business.

Exactly one week after Pinky Gloves appeared on Die Höhle der Löwen (DHDL), the start-up has announced the end of its product. On Instagram, the founders wrote: "Together with Ralf, we have decided that Pinky Gloves will be taken off the market." All purchasing and distribution will cease. On the Vox show, Pinky Gloves struck a deal with investor Ralf Dümmel, who would have invested 30,000 euros for 20 percent of the company.

On social networks, the start-up triggered a shitstorm with its product. Pinky Gloves wanted to produce pink gloves that could be used to dispose of menstrual items such as tampons or pads. The idea was apparently born out of disgust for their roommate's disposed tampons. So they tried to solve a problem that only they saw, but is not one for menstruators. "We apologize to anyone whose feelings and emotions we have hurt," the founders wrote on Instagram. "At no point did we intend to discredit anyone or make a natural process taboo."

In addition to criticism of their product, the founders were also subjected to "a fierce wave of hate, bullying, and threats of violence," they write. And, "We can't take it anymore." Critics of the product, such as blogger Louisa Dellert, also expressed their lack of understanding for the hate: "Constructive criticism now turns into outrage far too quickly, and outrage turns into hate," she wrote in a comment under the Pinky statement. The criticism of the product itself was unaffected.


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