Cooperation between FALKE and TRUE MOTION

New running system from FALKE and TRUE MOTION: Optimized running shoe and sock system with "U-TECHTM technology" promises better performance and reduced risk of injury for runners.

Münster - Runners can look forward to a new development in running. FALKE and TRUE MOTION have combined their expertise to introduce the "Ergonomic Sport System X TRUE MOTION." The focus is on TRUE MOTION's "U-TECHTM Technology," which offers a special midsole design for centered loading during running. This innovation is designed to optimize athletic performance while reducing the risk of injury.

Bootstrapping self-selected

TRUE MOTION is pursuing a promising sales strategy that relies on word of mouth and close collaboration with the running community. In doing so, 90% of sales are made through retail outlets and the remaining 10% through the company's own website. The startup focuses on functional features and collaboration with the running community. The startup chose this self-financed path itself. It deliberately rejected investors with sums of millions in order to maintain dependence and make decisions independently. From a long-term perspective, however, True Motion does not rule out financing rounds, as global expansion will probably require the involvement of investors.

The cooperation between FALKE and TRUE MOTION manifests itself in the FALKE X TRUE MOTION Nevos running sock, which interacts harmoniously with the running shoe. This system promises a 20% more precise alignment of forces while running and a 4% reduction in knee stress. The basis for this system is the innovative "U-TECHTM Technology", which supports the natural running movement through a patented midsole construction. Forces are centered and the load on the knee and Achilles tendon is reduced.

We have been able to show scientifically that the unique system of sock and shoe offers significant added value for all runners

Prof. Dr. Gert-Peter Brüggemann, co-founder of TRUE MOTION.

The TRUE MOTION shoes, especially the "U-TECH Nevos", are not only characterized by their functional design, but also by an appealing look. The FALKE X TRUE MOTION Nevos running sock completes the system with a sole shape that is perfectly matched to the shoe. This sock impresses with its lightweight, breathable material and ergonomic fit, which contributes to a pleasant running experience.

TRUE MOTION was founded in 2018 by Prof. Dr. Gert-Peter Brüggemann, Andre Kriwet and Christian Arens. The goal was to develop the "U-TECHTM technology" to minimize running-related injuries. The models U-TECH Nevos and U-TECH Aion already received the ISPO award. Today, TRUE MOTION offers five running shoe models based on biomechanical research. FALKE's Ergonomic Sport System is based on ergonomic principles for sportswear. The combination of functionality, comfort, innovation and design aims to provide optimal support for athletes. Just last year, we reported sales of 100,000 shoes here on Startbase.