Manuel Neuer now keeps the box clean even when you're smiling

The Munich-based oral care company happybrush receives tailwind for its next growth phase. SevenVentures, the investment arm of the ProSiebenSat.1 Group, is investing in the start-up with a gross media volume in the mid-single-digit million range. At the same time, record-breaking national goalkeeper and world champion Manuel Neuer joins as a strategic partner and will be the face of the brand in future.

With this partnership, happybrush is pursuing the goal of significantly expanding its brand awareness and taking the next step towards the mass market.

From D2C start-up to established consumer brand

Since its foundation in 2016, happybrush has established itself as a sustainable alternative in the market for oral care products. The company develops electric toothbrushes for adults and children, toothpastes, mouthwashes, dental floss and other oral care products.

According to the company, more than 25 million products have been sold to date. The brand is now set to grow significantly faster thanks to ProSiebenSat.1's media reach.

SevenVentures focuses on brand development

The investment is a classic media-for-equity model. happybrush will receive extensive advertising services via ProSiebenSat.1's linear and digital channels, enabling it to reach millions of potential customers. In addition to TV advertising, the collaboration also includes digital channels, social media and measures at the point of sale.

With ProSiebenSat.1's wide reach, we want to help happybrush to further increase the company's brand awareness in a broad market.

Florian Hirschberger, CEO of SevenVentures

Manuel Neuer takes on an active role

The role of Manuel Neuer is particularly noteworthy. The world champion not only acts as a brand ambassador, but will also provide the company with strategic support.

Together with the happybrush team, he will work on future product and brand concepts and contribute his perspective as a top athlete.

As a professional athlete, I attach great importance to health, quality and consistent routines in everyday life. Oral health also plays an important role in this

Manuel Neuer, strategic partner

The combination of effective technology, modern design and sustainability convinced him.

Next growth phase for the Munich start-up

The partnership marks an important milestone for the founders. In addition to increased brand awareness, the company expects to achieve a stronger position in the highly competitive market for oral care products.

It is particularly valuable for us that Manuel Neuer is not only involved as a brand ambassador, but is also helping to shape happybrush strategically.

Stefan Walter, Co-Founder happybrush

With the combination of media power and celebrity support, happybrush should have the best prerequisites for further advancing its growth ambitions in the coming years. We are very excited about the starting base, as Manuel Neuer has repeatedly attracted attention over the years with legendary advertising campaigns, such as the Coca Cola zero lies or the Paulaner nothing.