Online supermarket Knuspr delivers first figures

The subsidiary of the Unicorn Rohlik has been operating in Germany since last year. The initial figures are promising, the expansion plans ambitious.

Eight months after its launch, online supermarket Knuspr is taking stock of its locations in Munich and the Rhine-Main region: According to its own figures, the company has been able to attract more than 50,000 customers in Munich since its launch in September last year and receives more than 3,000 orders every day. The range includes 12,000 products. Due to high demand, Knuspr has since expanded its delivery area to include the cities of Erding, Freising and Augsburg.

Knuspr has only been present at its second location in the Rhine-Main region for 50 days. There, too, the online supermarket already supplies more than 7,500 customers in the cities of Frankfurt, Mainz, Wiesbaden and Darmstadt. Every day, 800 orders with an average value of 60 euros are received from the region. By Easter, the delivery service even expects at least 1,000 orders per day.

Now the company has unveiled its expansion plans: In September of this year. wants to start Knuspr in Hamburg. Next year, other cities are to follow, including Essen and Cologne. By 2024, the company wants to reach a market share of 30 percent. "Then we will be present in all major German metropolitan areas, generate annual sales of 1.2 billion euros and be the No. 1 online food delivery service in Germany," says Knuspr CEO Erich Comor.

Knuspr is a subsidiary of Czech unicorn Rohlik and launched in September last year. The online supermarket focuses on a mix of regional products and well-known brands. Within three hours of placing an order, the company delivers the goods to its customers.