Financial flow launches ETF search

The start-up has set up a database for passive funds. Finanzfluss receives a commission via affiliate links when users conclude savings plans with brokers.

Finanzfluss has launched its first own feature: visitors to the website can now search for ETFs free of charge and compare them with each other. According to Finance Forward this also opens up a new source of financing, as users can be forwarded directly to a provider such as Scalable Capital or Trade Republic. If they set up a savings plan there, Finanzfluss receives a commission. "Sooner or later, we will also rely on advertising in the ETF search," Finanzfluss founder Thomas Kehl told Finance Forward.

The ETF search provides master data, composition, return and risk for around 2,400 ETFs. Under sustainability, users can also see whether the ETF's portfolio includes companies that trade in alcohol and tobacco, offer gambling, conduct animal testing, manufacture weapons or mine coal.

Thomas Kehl and Arno Krieger founded Finanzfluss in 2016. Back then, the company started with a YouTube channel of the same name, which provides information about finance. Finanzfluss now has 18 employees and also offers guides and podcasts. In addition to the free information offerings, there is also exclusive paid content such as the Finanzfluss Campus, a webinar on the topic of financial organization.