Horizon raises €1.4 million
Janina Gerhardt
| 13.09.2022
In addition to the new funding, the start-up is also expanding its team. The former Adidas manager Annie Melnic will support the team in the future.
The Mainz-based start-up Horizon is raising €1.4 million in financing as part of its pre-seed round. Investitions- und Strukturbank Rheinland-Pfalz and Catapult Analytics Ltd. also invest in the start-up, as do Sebastian Heinz (co-founder of Statworx) and Marco Adelt (co-founder of Clark), as well as other business angels.
At the same time as the financing round, Horizon announces a new personnel development. Annie Melnic, previously responsible for Consumer Insights Outdoor Sports at Adidas, will support the start-up as Head of Data Analytics & Insights in the future. "She will be instrumental in helping us ensure that all our customers across all industries can generate valuable insights for their strategic product decisions," says CEO Daniel Putsche.
Putsche co-founded the start-up in 2021 with Lutz Petrean. The B2B company has developed software to help companies quantitatively study overall market demand, optimal positioning, price acceptance and brand fit for strategic product decisions.
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2015
Frankfurt a. Main
Clark
Insurance manager to digitize insurance policies and to compare existing contracts with other insurance possibilities.
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