I2x receives eleven million euros

Michael Brehm's start-up has developed software to help salespeople optimize conversations. The company wants to invest 100 million euros in the software by 2027.

I2x has raised eleven million euros from investors. UVC Partners led the funding round along with new investor Bridge to Growth. Existing investors HV Holtzbrinck Venture, btov Partners, Discovery Ventures and Asgard also participated. Gaming entrepreneur Heiko Hubertz is a new investor. As part of the financing round, I2x also appoints chief technology officer Stefan Walther as second managing director.

I2x is a company owned by former StudiVz CEO and Redstone founding partner Michael Brehm. The Berlin-based startup has developed an AI-based communication analytics platform that helps employees optimize their sales and service conversations. The software can analyze conversations in different languages, transcribe them and capture emotions. Based on the analysis, users receive feedback and coaching. According to the company, I2x's sales and customer base have increased by 400 percent.

With the capital, I2x wants to expand its software and privacy features. The startup also wants to expand its partner network and develop specific features for German and European works councils. By 2027, the company wants to invest 100 million euros in expanding its technology and in further patents. "With strong partners like UVC Partners and their expertise in building B2B companies, BTG and their many years of experience in scaling companies, and Heiko Hubertz and his knowledge of influencing human behavior, we are well placed to achieve our ambitious goals," says I2x founder Michael Brehm.