Platform Group takes over Möbelfirst

The e-commerce company now holds a majority stake in the Bonn-based furniture start-up. The founders and one of the investors remain part of Möbelfirst.

The e-commerce company Platform Group is taking over the Bonn-based start-up Möbelfirst. This was announced by the companies in a joint statement. Nothing was initially disclosed about the purchase price. Both Möbelfirst founders Dennis Franken and Christoph Ritschel as well as the Höner family of investors will remain on board.

Franken and Ritschel had founded Möbelfirst in 2016. Furniture retailers can sell their goods across Europe via the company's platform. According to the company, 300 retailers are currently using the service. "2020 was a record year for us. The demand for designer furniture is greater than ever and the online channel is growing strongly. The decision to drive future growth as part of The Platform Group is a great opportunity for our company," said the two founders.

In addition to Möbelfirst, the Platform Group includes twelve other e-commerce platforms from various industries, including shoes, bags and bicycles. The Möbelfirst location in Bonn is to be retained, and the Platform Group will also take over all employees. Further offices are to be added in the future, including in Berlin and Munich.