Remazing closes first round of financing

The Hamburg-based start-up raises external capital for the first time in six years and is now looking to expand internationally.

The start-up Remazing has closed its first round of financing. Private equity firm IK Partners is taking a stake in the Hamburg-based company. Nothing was disclosed about the amount of the investment.

Remazing offers various services for online retail. These include content optimization, advertising campaigns and monitoring solutions. Founded by Hannes Detjen and Emil Beck, the startup has relied exclusively on bootstrap funding since its inception six years ago. "After six years of growing organically and developing our own software solution without external investors, we have reached a point where we want to climb to the next stage of development as a company," the founders explain of the decision to now bring in an external partner.

Remazing intends to use the money to further develop its technology and expand internationally. The company already counts Henkel, Beiersdorf and Under Armour among its customers.