Remazing closes first financing round

The Hamburg-based start-up raises external capital for the first time in six years and now wants to expand internationally.

The start-up Remazing has completed its first round of financing. The private equity firm IK Partners has invested in the Hamburg-based company. The amount of the investment was not disclosed.

Remazing offers various services for online retailers. These include content optimization, advertising campaigns and monitoring solutions. Founded by Hannes Detjen and Emil Beck, the start-up has relied exclusively on bootstrap financing since its foundation six years ago. "After six years of organic growth and developing our own software solution without external investors, we have reached a point where we want to reach the next stage of development as a company," say the founders, explaining the decision to bring in an external partner.

Remazing intends to use the money to further develop its technology and expand internationally. The company already counts Henkel, Beiersdorf and Under Armour among its customers.