Management consultancy PwC joins Berlin-based data start-up

Lars-Thorben Niggehoff Lars-Thorben Niggehoff | 02.03.2021

Statice, only founded in 2018, is getting a prominent shareholder in PwC. The consultancy hopes that the investment will provide it with more opportunities to advise its clients in the field of data analysis.

Berlin-based start-up Statice has a new shareholder. The German branch of management consultancy PwC is taking over 50 percent of the company, which specializes in anonymizing data sets. Nothing was initially disclosed about the purchase price.

Many companies want to analyse their own databases in order to optimise business processes or to be able to offer new products in a targeted manner. PwC hopes that the investment will enable it to advise its clients in this area, as the spokesman for PwC's German management, Ulrich Störk, explained.

In order not to violate data protection rules in the analysis, companies must anonymize the information they have about their customers. This means that no conclusions can be drawn from the data records about the individual. Statice says it creates so-called "synthetic" data from its customers' datasets, which protects their privacy while still providing as much information as possible. So far, Statice has primarily targeted its offering at companies in the financial sector, the insurance and healthcare sectors, and telecommunications providers.


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