20 million US dollars for Productsup

The company's data management platform will soon also be available in North America. Capital is now being provided by Nordwind and Deutsche Handelsbank.

The e-commerce start-up Productsup has raised 20 million US dollars in capital. This has enabled the Berlin-based company to almost double its total funding, which now stands at 45 million US dollars. The round was led by venture capitalist Nordwind Capital and Deutsche Handelsbank. Moritz Zimmermann, Partner at VC 42 Cap, and Contorion founders Richard Schwenke and Tobias Tschötsch are also involved.

Productsup offers its customers a platform that enables them to analyze their product and customer data and thus optimize their sales strategy. The Swedish furniture giant IKEA and the hardware company Hewlett-Packard, among others, are currently using this service.

"At Productsup, we help brands and retailers remove the barriers that hinder success in today's digital landscape, enabling them to easily merge online and offline experiences to increase sales," says Productsup CEO Johannis Hatt. "I'm excited to see how this new capital will advance our mission and usher in a new era for Productsup employees, partners and customers."

Peer Simon, Head of Growth Finance and Venture Debt at Deutsche Handelsbank, also expressed his satisfaction with the investment, which his bank is issuing as a loan together with KfW: "Productsup, as a fast-growing SaaS company with strong investors, fits perfectly with DHB's strategy and target group."

Productsup now wants to use the money to expand into new markets, such as North America.