CASAFARI announces acquisition of Targomo and strengthens position in proptech market

CASAFARI strengthens its position in the proptech market by acquiring Targomo, an expert in location analysis. The partnership is expected to enable better investment and expansion decisions in the real estate and financial sectors.

Berlin, Lisbon - CASAFARI, one of the major real estate data platforms in Europe, has announced the acquisition of Targomo, a location analytics specialist. This acquisition will serve to solidify CASAFARI's position as a leader in the proptech space and as a data provider.

Through this acquisition, Targomo will be integrated into CASAFARI's existing portfolio of solutions. The Targomo team will continue to operate under its own brand and will continue its technology development from Berlin. Targomo had recently raised equity financing of approximately €10 million in a Series A round.

The real estate industry suffers from a lack of data transparency. Targomo's location intelligence fills this gap. CASAFARI clients, real estate agents and investors can generate more business and significantly accelerate transactions by integrating Targomo into CASAFARI's offering

Nils Henning, CEO of CASAFARI

CASAFARI and Targomo share the vision that real estate companies and chain stores can benefit from accelerated and automated processes in an increasingly data-driven world. The integration of Targomo's location intelligence into CASAFARI's product offering expands its product portfolio and accelerates CASAFARI's growth.

This partnership creates a solution to help decision makers in the real estate and financial sectors make better investment and expansion decisions using AI. Targomo is simultaneously expanding its customer base in CASAFARI's core markets (Spain, Portugal, France and Italy), while more than 50,000 CASAFARI customers in Southern Europe will have access to Targomo's location analytics and AI-powered sales forecasts.

AI-based location analytics

Targomo has developed AI-based software that assesses the quality of locations for various use cases and generates location-specific revenue forecasts. Their Targomo LOOP platform enables companies to find the best locations for their business model and optimize real estate providers' store networks to increase profitability. Targomo also provides a powerful API for location-based data, quality analytics and reachability calculations.

This transaction creates synergies in the real estate market: CASAFARI enhances real estate search and analytics with location intelligence, while Targomo gains access to comprehensive real estate data that is integrated into software and analytics.

Targomo's solutions for data-driven location analytics enable users to make better investment decisions. At the same time, the CASAFARI database shows all real estate listings on the market, including property history. Together we provide a comprehensive real estate solution.

Henning Hollburg, founder and CEO of Targomo

Targomo customers will now have access to CASAFARI's property database, which is considered one of the most accurate and comprehensive in Europe. CASAFARI clients will be able to access in-depth location analysis in addition to comprehensive real estate market data. This transaction is expected to address a critical challenge for companies in the commercial and residential real estate sectors by facilitating access to up-to-date and comprehensive real estate data and accelerating real estate transactions.

The new company will operate as Targomo CASAFARI GmbH and will help companies make better investment decisions by combining location intelligence and artificial intelligence. Customers such as McDonald's Germany, McFIT/Gold's Gym, Vonovia and Søstrene Grene are already using Targomo's solutions.

CASAFARI is a leading real estate network connecting more than 50,000 real estate professionals through innovative data and collaboration tools. The platform aggregates and analyzes 310 million real estate listings from 30,000 sources and provides comprehensive market overviews, property histories, CMA, market analytics and APIs for clients worldwide.