Frontnow assembles advisory board

The Berlin start-up is still young, but is already setting a good pace: A pre-seed round has been completed and the seed round is being prepared. Frontnow has now put together an advisory board to support the start-up in its further development.

The start-up Frontnow is also dedicated to the fight against brick-and-mortar retailers being pushed out of city centers. The Berlin start-up has now put together a renowned advisory board: It includes the Co-Managing Director of confectionery manufacturer Zentis Norbert Weichele, Payback Managing Director Dominik Dommick and Stephan Tahy, who has been CEO of Duravit since last year.

"Each of our advisory board members covers a fundamental part of our business model with their expertise and network and, above all, shares our vision," says Bernhard Lihotzky, who founded Frontnow together with Marc Funk and Cedric May in April 2021. Their names are well known in the scene: Funk is the founder of Getnow, Lihotzky sold his food startup Healthcube to a private equity firm and May was CTO of the portal Dailydeal.

New Advisory Board member Weichele explains his commitment to the start-up: "FrontNow is leveling the playing field between tech giants such as Amazon and brick-and-mortar retailers and I'm delighted to be able to help." The Berlin-based company uses AI to determine the preferences of customers in an area and assigns the right retail outlet to the manufacturers of consumer goods. The service is still free of charge, but a payment model is to be developed in the coming months.

In a pre-seed round, Frontnow raised money from Patentpool and business angel Markus Sutor, and a seven-figure seed round is currently being prepared.