Vytal raises ten million US dollars

The Cologne-based start-up has developed a digital reusable system for reusable packaging. The company has now been able to convince new investors.

The start-up Vytal has received ten million US dollars in its current financing round, according to German start-ups reported. According to , the IP Group from London, Rubio Impact Ventures from Amsterdam and Grazia Equity from Stuttgart have invested in the company. Prominent business angels such as the founders of Flixbus and Foodora as well as Lawrence Leuschner from Tier Mobility are also said to have invested in the start-up.

Tim Breker, Sven Witthöft and Fabian Barthel founded Vytal in 2019. The founders' deposit-free reusable system is aimed at canteen operators, restaurants, supermarkets and delivery services. Customers register with the start-up via an app and can then borrow and return reusable containers from all partners. The reusable trays are designed to counteract packaging waste in the food sector.

Users are motivated to return the containers with the help of reminders and promotions. According to the start-up, it achieves a 99% return rate, which is higher than the German bottle deposit system. According to Vytal, the bowls are more environmentally friendly than disposable tableware after ten uses.

In addition to Germany, the start-up is also active in Austria and France. The company plans to use the new capital to expand into the UK and the Netherlands.