Zalando apparently sets its sights on Flaconi
Lisa Marie Münster
| 16.02.2021
According to insiders, the Internet giant is interested in the perfumery online retailer Flaconi, which until now has belonged to the media group ProSiebenSat.1. 800 million could flow for the takeover.
Zalando sold perfume before, but not very successfully, the end was sealed with a huge sellout. Now the online retailer is venturing into the fragrance business once again. The Berlin-based company is apparently interested in the cosmetics and perfume retailer Flaconi, as insiders tell Manager Magazin
. Flaconi is currently owned by the ProSiebenSat.1 Group, which has been battered by Corona. For the sale could flow 800 million euros.There is no comment from the companies. Should Flaconi actually be up for sale, there would also be other interested parties, such as the perfumery chain Douglas or the French cosmetics company Sephora. Flaconi was able to increase its sales by 50 percent to 300 million euros last year.
A merger of the Zalando and Flaconi brands would be a fighting chance for Douglas in particular. The company is still ahead in the online perfume business, but with Zalando's support Flaconi could catch up.
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